HBL PSL Media Rights Soar: Massive Increases for 2024 and 2025 Editions
Lahore, Pakistan (January 11, 2024): The HBL Pakistan Super League (PSL) received a major shot in the arm on Tuesday as the media rights for the 2024 and 2025 editions saw a remarkable surge in value. Following a transparent public tender process, both live-streaming and broadcast rights witnessed significant increases, highlighting the growing popularity and commercial appeal of the T20 cricket tournament. Record-breaking Bids: Live-streaming: Walee Technologies secured the live-streaming rights with a whopping 113% increase over the previous two years. This translates to a substantial boost for the PCB's digital revenue and reflects the growing demand for PSL online content. Broadcast: ARY Communications (Pvt) Limited emerged victorious in the broadcast rights race for Pakistan, offering a 45% increase compared to the previous two-year deal. This marks a significant vote of confidence in the PSL's viewership and reaffirms its position as the premier cricketing event in the c