HBL PSL Media Rights Soar: Massive Increases for 2024 and 2025 Editions

 Lahore, Pakistan (January 11, 2024): The HBL Pakistan Super League (PSL) received a major shot in the arm on Tuesday as the media rights for the 2024 and 2025 editions saw a remarkable surge in value. Following a transparent public tender process, both live-streaming and broadcast rights witnessed significant increases, highlighting the growing popularity and commercial appeal of the T20 cricket tournament.

Record-breaking Bids:

Live-streaming: Walee Technologies secured the live-streaming rights with a whopping 113% increase over the previous two years. This translates to a substantial boost for the PCB's digital revenue and reflects the growing demand for PSL online content.

Broadcast: ARY Communications (Pvt) Limited emerged victorious in the broadcast rights race for Pakistan, offering a 45% increase compared to the previous two-year deal. This marks a significant vote of confidence in the PSL's viewership and reaffirms its position as the premier cricketing event in the country.

What it means:

The rise in media rights value is a testament to the PSL's steady rise as a global sporting spectacle. The tournament consistently attracts top international players and boasts a passionate fan base, both domestically and internationally. The increased revenue will allow the PCB to further invest in infrastructure, player development, and fan engagement, solidifying the PSL's position as a major force in the cricketing world.

Quotes from key figures:

Zaka Ashraf, Chairman of the PCB Interim Management Committee: "We are delighted with the tremendous response to the media rights tender process. The significant increase in value is a clear validation of the PSL's brand and its immense potential. This revenue will be instrumental in driving the growth of cricket in Pakistan and taking the PSL to even greater heights."

Naila Bhatti, PSL Commissioner: "The rise in media rights is a collective effort and reflects the dedication of everyone involved in the PSL, from players and franchises to sponsors and fans. This is a landmark moment for the tournament, and we are excited to see the PSL continue to grow and entertain audiences around the world."

Looking ahead:

The HBL PSL 2024 is set to kick off in February and is expected to attract even greater attention with the increased media hype and excitement surrounding the tournament. With the upcoming editions secured at such impressive values, the future of the PSL looks bright, promising continued growth and success for Pakistan's premier cricket league.